HOW BIG IS BEING SMALL!

Is it possible to feel proud of being the poorest team in The League?

Brand concept
LEVANTE UD
2011­ - 2013

Football club

levanteud.es

01

Campaign 2010-2011

The Levante UD team returned to the First Division after two seasons, and they did so with the smallest budget in the entire League. For the members campaign, we wanted to transmit the true values of the club and its followers.

02

The connection

For any brand in the world, it is difficult to recognise its own weaknesses. This is also true for Levante UD. Even from the bright side. However, there is nothing like honesty for connecting with people.

03

Success and continuity

The first campaign was received with enthusiasm and received a lot of positive feedback from fans from all of the teams in Spain. In the two successive years, we maintained the same humble attitude.

04

Essence and evolution

A brand is much more than a logo or an a esthetic, it is a proposal and a way of seeing the world. Levante UD believed in the purest honesty and applied this in each communication.

no way!
Sé amable y pórtate bien.
Pon el móvil vertical si quieres
visitar esta maravillosa web.