A brand is not a logo
It is values, voice and discourse
The interest in gastronomy is increasing, and not only for foodies instagramers.
The inverted triangle
If someday we work together, you will hear us repeat the same word over and over: hierarchy.
Attention and resources are limited, therefore we must prioritise... and create a hierarchy.
Of all of the brand values, we chose two for the discourse to focus on: Fun and Learning. What if the first creative expression of the brand focused on the comical situations of the experience?