FROM ABSTRACT TO REALITY

An art exhibition as medicine
against indifference

Event
FARMAMUNDI
2015

NGO Access to medicines

farmaceuticosmundi.org

01

The Brief

In many places in the world, women find it much more difficult than men to access health facilities due to economic and cultural reasons.

This injustice is not mentioned in the media and Farmamundi would like to raise awareness in Spanish society.

02

The Insight

We are all aware of the existence of inequality and injustice, however we act indifferently towards them and in our mind we convert them into something removed from ourselves... something abstract.

03

The idea

What if, during our routine, something brought us back into contact with reality? What seems like a simple exhibition of abstract art... could make us face up to the most difficult reality.

no way!
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