BEANS AND
FIGURINES

A short product brief that became the most viral campaign in the history of the cooperative.

Online video
CONSUM
2014

Supermarkets

consum.es

01

The Brief

The project started with a very simple request: to place a spotlight on Consum King's Cake in its two forms: the prepared version and the version that you can make yourself by buying all of the ingredients.

02

The moment

Christmas is a favourable time for emotional messages and social networks are a perfect environment for telling true stories.

03

Over one hundred years

Teresa, a Consum customer for over 25 years, will be the star of a reflection that is appropriate for this time of year.

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