A short product brief that became the most viral campaign in the history of the cooperative.
The project started with a very simple request: to place a spotlight on Consum King's Cake in its two forms: the prepared version and the version that you can make yourself by buying all of the ingredients.
Christmas is a favourable time for emotional messages and social networks are a perfect environment for telling true stories.
Over one hundred years
Teresa, a Consum customer for over 25 years, will be the star of a reflection that is appropriate for this time of year.